OTRS began as an open source trouble ticket system, but gradually evolved to encompass a full range of customer support offerings, catering to over 80,000 corporate groups worldwide and operating in 27 languages. Typifying its open source beginnings, the OTRS brand presence was inconsistent and fragmented, addressing neither the products or customers in a meaningful way. As part of a push into new markets (from its established German base), some fundamental graphic standards were established, built around a new logotype that itself was evolution of the previous mark and attempted to represent a more modern, dynamic enterprise.
