Seeking to reinvigorate ties to its core audience of creative professionals, and at the same time announce major upgrades to its flagship creative pro products, Adobe sought a family of signature images when it launched the Creative Suite in 2003. At once both artful and technical, the approach to the imagery defined the package layout, informed other business sectors, influenced broader corporate communications, and was carried through to subsequent creative pro product releases.
The 2005 ReBrand 100 Global Awards scheme recognized the Creative Suite packaging with a Special Distinction as one of the world’s six most effective rebrands.
